Oculus Rift and Touch controllers on sale for $399 through summer

Oculus Rift

The Oculus Rift also requires a PC with a high-end graphics card that can support VR, alongside other specifications listed on the Oculus website.

Oculus is cutting the combined price of its Rift headset and Touch controllers to $399 for six weeks beginning on Monday, said Jason Rubin, Oculus vice president for content. Almost $800 in the U.S. to be exact should you've been interested in both the Rift and its accompanying Touch controllers.

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It's the second big price drop for the VR headset, which was originally sold at an RRP of $799. The Sony PlayStation VR costs $400, but the cost rises to $460 when purchased with motion controllers and a mandatory sensor camera. Given the number of titles available on Oculus Rift, the new deal represents a good way to build a consumer base, as the hardware demands dropped thanks to more powerful GPUs being available at rock bottom prices. Still that move didn't have the desired effect which prompted Oculus in May to shutter its virtual reality content production unit Story Studio and instead go with third party content. If you've had your eye on an Oculus Rift, now certainly seems to be the time to buy.

The pricing isn't permanent, but it's available for a fairly long "limited time", and that should give potential buyers plenty of time to decide whether they're interested in picking up the Rift or not. "We're following exactly the game plan that we said we were going to follow from the start", the executive said.

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The pace of game releases has quickened, making a wider appeal possible, Rubin said: "We're now in a space where the mass market can be much happier". Sales are not always negative.

"From AAA games like Batman: Arkham VR, Star Trek: Bridge Crew, Robo Recall, and Wilson's Heart to interactive films, immersive experiences, and beyond, there's a ton to explore in VR", the team wrote.

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