Audi comes a cropper with Chinese mother-in-law

Audi Commercial In China Compares Women To Used Cars Sparks Backlash

The mother then signals that she forgot to check the bride's breasts.

Audi is considered one of the most reputed auto brands in China, along with BMW and Mercedes.

The ad compares buying a auto to finding a wife, saying "an important decision must be made carefully".

The older woman grabs the bride's nose and ears, pinches her lower lip and peers at her teeth and tongue.

More news: United States imposes new sanctions on Iran over missile tests

Audi is facing controversy in China over a commercial that directly compares getting married to the process of checking out a used auto.

Audi said Wednesday that the ad was made only for the Chinese market and had been removed. That commenter advised Audi to "think about its mistakes".

AW-Volkswagen, the joint venture, did not immediately respond to requests for comment.

The ad was one of several on the "know what you're getting" theme. That spot opens as a man on a beach starts to tell his girlfriend he loves her.

More news: Seoul Seeks New Talks With North Korea, Hoping To Tamp Down Tensions

Automakers are legally required to form partnerships with local manufacturers to produce vehicles in China. (There are days when The Bulldog feels like a used car). Audi sales in China were down 15% in the first half of 2017. It happened in China and the commercial has received massive criticism from the media, industry watchers and the general public in the Asian territory.

The commercial sparked an angry backlash with many people taking to social media to complain. Procter & Gamble skincare SK-II has had successive hit campaigns talking about that issue and encouraging women to find their own path and resist societal and family pressures.

The video touched a nerve amongst Chinese consumers, with many online saying it objectified women.

More news: Paul Walker's Tribute Song is the Most Watched Video on YouTube

Related:

  • Men are gunning for apes (and vice versa)

    Men are gunning for apes (and vice versa)

    Baby Driver fell from third to fourth place, earning $8.8 million (a bit less than the $20+ million it brought in last weekend ). Kumail Nanjiani and Zoe Kazan headline the acclaimed feature, which was written by Nanjiani and produced by Judd Apatow.
    Verizon partner data breach exposes millions of customer records

    Verizon partner data breach exposes millions of customer records

    In this case, it wasn't Verizon itself that is responsible for the leak, but rather a third-party company partnered with Verizon . Verizon conducted an investigation into the matter and concluded that the data had not been accessed by any "external parties".
    Ivanka Welcomes Robotics Team From Afghanistan

    Ivanka Welcomes Robotics Team From Afghanistan

    When he came to learn of visa denials, the president urged National Security Council officials to help the group enter the US. The Department of State originally denied the Afghan girls visas at least twice, causing some backlash among the public.
  • Cowboys' Lucky Whitehead Claims His Puppy Is Being Held For Ransom

    Cowboys' Lucky Whitehead Claims His Puppy Is Being Held For Ransom

    But he said he hasn't heard from them since then, and police told him that the calls came from an untraceable "burner" phone. He had posted on Instagram Sunday that someone had broken into his home and stolen Blitz while he was out of town July 9.
    IIFA 2017: Alia Bhatt, Shahid Kapoor Win Best Actors, 'Neerja' Best Film

    IIFA 2017: Alia Bhatt, Shahid Kapoor Win Best Actors, 'Neerja' Best Film

    Actress Taapsee Pannu , who played a pivotal role in " Pink ", was named the 'Woman Of The Year , ' while music maestro A.R. The star who turned 34 also danced on the song "Galti Se Mistake" from her latest released film with Ranbir Kapoor .
    United States  asks China to release Liu Xiaobo's wife from house arrest

    United States asks China to release Liu Xiaobo's wife from house arrest

    By the time Liu, a scholar and human rights advocate, was diagnosed in late May , his liver cancer was already in its late stages. Liu's wife, the poet Liu Xia, remains under house arrest , although she has not been charged with an offense.
  • Donald Trump's approval hits record low

    Donald Trump's approval hits record low

    Half of those surveyed said they prefer to keep the current health care law, while just 24 percent said they favour the GOP plan. The poll also reveals Americans are not really believing that they'd be better off by the Republican plan to replace Obamacare .
    Disney Has Finally Found Its Aladdin And Jasmine

    Disney Has Finally Found Its Aladdin And Jasmine

    According to The Hollywood Reporter , over 2000 actors and actresses read for the roles of Aladdin and Jasmine. Though the role of the villain Jafar has not been cast, shooting for the film is set to begin in August.
    Live Crew co-founder Fresh Kid Ice dies at 53

    Live Crew co-founder Fresh Kid Ice dies at 53

    Uncle Luke and other notable artists paid homage to Fresh Kid Ice , who was also known as " The Chinaman " on social media. Fresh Kid Ice , whose real name was Chris Wong Won , is known as one of the first Asian rappers in America.
  • Sinkhole swallows two homes, continues to grow in Florida

    Sinkhole swallows two homes, continues to grow in Florida

    According to Pasco County Fire Rescue, one home is a complete loss and the second home is a 60 percent loss. WFLA News Channel 8 did some digging and found that the home was also sold in 2015 as a "repaired" home.

    White House attacks CBO health care inaccuracy, misspells 'inaccurately'

    The deficit could fall to between 2.6% and 3.3% of gross domestic product over the next 10 years, the CBO said. The White House blueprint would cut $2 trillion in mandatory spending, including $1.9 trillion on health care.
    Sheldon Silver's Corruption Conviction Has Been Overturned

    Sheldon Silver's Corruption Conviction Has Been Overturned

    Silver was convicted in 2015 on federal corruption charges that he pocketed $4 million in exchange for political favors. Kim said a retrial would likely provide "the justice that New Yorkers got upon Silver's conviction".

Comments

Latest news

Resigned Mayawati seeks comeback by regaining dalit vote bank
Political analysts said that Ms Mayawati's threat to quit was aimed at scoring political points within her own community. Earlier, there was a din in the House as Mayawati spoke about "atrocities on Dalits " in Saharanpur of Uttar Pradesh.

Police officer who shot and killed Minneapolis woman identified
Noor was reportedly sued after a May 25 incident in which he and other officers took a woman to hospital on a mental health hold. Neither of the officers who responded had their body cameras turned on at the time , the Washington Post reported on Monday .

Parliament's Monsoon Session begins today: What to expect
Opposition leaders meet in Parliament ahead of Monsoon Session at 10. BJP has said that it is ready to discuss on all issues in Parliament.

Is Square Enix game coming to Nintendo Switch?
For now, you can look forward to Kingdom Hearts 3 and a more adult-looking Sora coming to the PS4 and Xbox One in 2018, hopefully. The publisher unveiled a new trailer at Disney's fan convention D23 Expo this weekend and announced a 2018 release date.

Delta fires back at Ann Coulter after she rages about seat reassignment
The statement by Delta went on to say that Coulter's behavior had been unacceptable and unnecessary. Delta said that all passengers complied and crew members reported no problems.

Maryam Mirzakhani, First Woman To Win Math's Highest Honor, Dies At 40
Mirzakhani was hospitalized last week in California and tests showed that cancer had spread to her bone marrow . Mirzakhani joined the faculty at Stanford in the San Francisco Bay area in 2008.

Tee Times for Amateurs in US Women's Open
A second stoppage occurred at 5:44 p.m., and play was called with 30 players left on the course. Fellow American Michelle Wie carded a 73 while Ariya Jutanugarn (Thailand) struggled to a 79.

California Governor Teaming with NY Mayor to Track Climate Progress
The United States Climate Alliance , formed by states committed to upholding the Paris climate deal, has reached 14 members and it now has a website.

Trump Tells French First Lady She's 'In Such Good Shape'
France and the United States are members of a coalition of nations fighting the extremist organization. "Something could happen with respect to the Paris accord", Mr Trump said .

Grassley may subpoena former Trump campaign chairman
US President Donald Trump has addressed the controversy over his eldest son's meeting with a Russian lawyer during last year's presidential campaign.

Where to Celebrate National Fry Day
Steak 'N Shake: Order $25 worth of gift cards and you'll get a double steakburger, regular soft drink and french fries for free. Arby's - The chain is giving away free curly fries with an order of a Brown Sugar Bacon Sandwich.

GOP Lawmakers Offer to Introduce Legislation to Help Baby Charlie Gard
There are 18 children currently on this treatment - one of them wasn't able to do anything and now she's riding a bike, she said. The tragic case has left thousands of well-wishers world wide debating what should be done for Charlie.

Missing 'Boys' Add Up to Big Mystery in Bucks County Pennsylvania
Police on Monday arrested Cosmo DiNardo , 20, whose family owns the farm in Solebury Township that authorities searched. Dinardo was released Tuesday evening after his father paid 10% of his $1 million bail in cash, according to Weintraub.

David Nwaba Waived by Los Angeles
That it happened this late in the offseason left Caldwell-Pope without many options, and played right into the Lakers' hands. It was clear Kentavious Caldwell-Pope wasn't going to return to the Pistons when the team renounced his rights last week.

Pope makes creation of modern day saints easier
Being killed for the Faith, or martyrdom, does not require a miracle to advance to beatification. Pope Francis has just signed a motu proprio opening sainthood to those who have died for others.

Other news